Israeli’s Facebook Boycott Of Metallica Wins Cheaper Tickets

March 6th, 2010 - 12:40 am ICT by Angela Kaye Mason  

metallica Mar 5 (THAINDIAN NEWS) With the help of Facebook, a very popular social networking site, Israeli Metallica fans have won themselves a much cheaper price for tickets to the upcoming Metallica concert, May 22, 2010, in Tel Aviv. The fans started a boycott, formed a Facebook page, and managed to gain over 600 supporters for their cause. Metallica promoters finally caved, and the price of the tickets was finally brought down.

Tickets were originally priced at over one hundred and fifty nine US dollars, for the rock band’s first concert to be held in Israel since 1999. The price is now set to be at eighty dollars to one hundred and sixty dollars, which was much more acceptable to the Israeli fans. The Facebook page explained that they felt it was unfair that Metallica tickets sold for much cheaper in other parts of the world, and that other concerts held in Israel had a top ticket price of around 66 US dollars. For these reasons, the Facebook page staged a boycott of the concert, and gained over 6,000 fans in a short, four day campaign.

An agreement was finally reached on Wednesday, March 3, between those fans and the Metallica promoter. Although it is unclear how much the band had to do with the price agreement, it is thought that they did address the issue along with their promoters.

Tomer Mussman, and Rotem Horovitz, fans on the Facebook page, wrote on Facebook, “After a four-day campaign, tons of news items about us worldwide, over 6,000 supporters and numerous media interviews, we can say that we did it! We won! This afternoon, (we) met with Mr. Gad Oron, the promoter’s representative, and reached an agreement about a significant drop in ticket prices.

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