Debutant director Abhishek Chaubey’s film, Ishqiya, has to be re-shot as the language of the film is too abusive. This is after a focus group told the team to re-edit the film. The producers, Shemaroo, have even asked Vishal Bhardwaj (who is Abhishek’s mentor) to be present when the film is being edited.

Starring Arshad Warsi, Vidya Balan and Naseeruddin Shah, the film made some of the women in the audience uncomfortable. It is about two bandits who fall in love with a widow while on the run and the consequences that arise out of the situation. The film’s theatrical trailer is out but other trailers will be out later. The film’s release date has apparently been shifted to mid-2010 but the film’s publicist assures it is still January 22nd, 2010.

Focus groups are a certain audience group that watches the film and gives their opinion on it. If they feel that there are some things that could be changed about the film, the changes are made. This is a common phenomenon in Hollywood but has only just entered Bollywood.

-Sampurn Media

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