IFFI to be part of Incredible India campaign: Official
November 12th, 2011 - 11:36 pm ICT by IANSPanaji, Nov 12 (IANS) Films aside, the organisers of the International Film Festival of India (IFFI) aim to leverage the top draw event to beef up international tourism inflows, making it part of the tourism ministry’s ‘Incredible India’ campaign.
Speaking to reporters Saturday, IFFI director Shankar Mohan said that the IFFI would also be promoted as a part of the flagship tourism promotion campaign started a few years back.
“Incredible India is playing a major role in this festival,” Mohan said, adding that the IFFI this year would also be partially sponsored by the tourism ministry.
“We have also curated a special segment on tourism related films, which we will be showcasing during the film festival,” he said.
A memorandum of understanding between the union information and broadcasting ministry - which organizes the IFFI and the union tourism ministry has already been signed in a bid to enhance synergies between the two.
“The tourism ministry will promote India as a tourism destination using the IFFI as a medium,” Mohan said, adding that Tourism Minister Subodh Kant Sahay would be visiting the IFFI which kicks off in Goa from Nov 23 and goes on to Dec 3.
- Film shoots could boost tourism in India: Minister - Nov 26, 2011
- Tags to Raj Kapoor lounge - sponsors chip in at IFFI - Nov 18, 2011
- Dhoni to be roped in for Incredible India campaign: Sahay - Apr 25, 2011
- Double tourist inflow, Sahay urges northeastern states - Apr 10, 2012
- Greater synergy needed to boost tourism: Sahay - Mar 29, 2011
- Sahay urges people to join Clean India campaign - Jan 09, 2012
- Government to attact more tourists to northeast: Minister - Nov 19, 2011
- Sahai urges people to join Clean India campaign (Lead) - Jan 10, 2012
- IFFI organisers use football to warm up Goans to films - Nov 11, 2011
- Pinjore heritage festival begins Dec 2 - Nov 20, 2011
- IFFI aims to be 'people friendly' - Sep 05, 2011
- India, Israel to enhance tourism cooperation - Sep 05, 2011
- 'Clean India' campaign to boost tourism - Dec 20, 2011
- Goa fails to bite IFFI's soccer bite - Nov 29, 2011
- India, Uzbekistan join to promote tourism - May 16, 2011
Tags: campaign official, director shankar, flagship, goa, incredible india, international film festival, international tourism, kant, memorandum of understanding, mohan, organisers, promotion campaign, related films, sahay, subodh, synergies, tourism destination, tourism minister, tourism ministry, tourism promotion