Hungry Girl: The Queen of Processed Food

April 24th, 2009 - 10:57 pm ICT by GD  

A hyper-kinetic 43-year-old former TV producer named Lisa Lillien, has written a best-selling cookbook for people who don’t really cook. At one time she hated that she couldn’t fit into her skinny jeans. When she lost 25 pounds eight years ago she started sending her friends low fat recipes and super market health food tips. Smartly turned herself into a cartoon character on the Internet called

Hungry Girl. Lillien has about 700,000 subscribers to her daily Hungry Girl e-mails, and she also has a staff of nine employees.

What makes her different is that she speaks the language of foodies. She is convinced that we can lose weight while continuing to indulge in our favorite foods. She has been quoted as saying “I know exactly what people will like… I just know. I’m that way. When I taste something, I can say, ‘You know what? I like it okay, but only 20 percent of the people will like it,’ or ‘If I really like it, then 99 percent of people will like it, too.’ ” Lillien relies only completely on her taste buds and is totally skeptical of nutrition labels.

Lillien’s mistrust of labels started when she tested her low fat pastry and found out the alarming truth: it wasn’t low fat at all! Suddenly Hungry Girl is now the queen of processed food. In 2008 Lillien’s compilation of her most successful recipes, “Hungry Girl: Recipes and Survival Strategies for Guilt-Free Eating in the Real World,” sold more than 200,000 copies which indicates her success.

Lillien’s Web site, www.hungrygirl.com, offers advice and product news for dieters. She says, “I think people should understand that they shouldn’t be afraid of food and that food should be loved and embraced. You can find ways to eat the foods you like, and love and maintain a healthy weight.” Lillien knows she has critics out there. She promises not to expose her readers to products she hant tested on her own standards: How does it taste, and will it make me fat? She uses her own simple, Internet-age ethic, treading between the domains of editorializing and advertising. She insists she won’t accept payment for the brands named in her editorial content and won’t sell advertising space on her Web site for products she wouldn’t eat herself.

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