Hugh Hefner announces new girlfriend

June 29th, 2011 - 7:04 am ICT by IANS  

Hugh Hefner London, June 29 (IANS) Playboy mogul Hugh Hefner has announced Playboy model Shera Bechard as his new girlfriend.

The 85-year-old, who split from fiancee Crystal Harris earlier this month, announced he is dating the blonde beauty, just days after referring to his other new lover Anna Sophia Berglund as his “best girl”, reports

“Shera is both our November 2011 Playmate & my new girlfriend,” Hefner posted on on microblogging site Twitter.

The media mogul often lives with more than one lover at a time and his life with ex-girlfriends Kendra Wilkinson, Holly Madison and Bridget Marquardt was filmed for the reality telivison show “The Girls Next Door”.

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