Hugely promoted ‘Kal Kissne Dekha’ gets dull openingJune 15th, 2009 - 3:33 pm ICT by IANS
New Delhi, June 15 (IANS) Vashu Bhagnani went the whole hog to promote his son’s launch vehicle “Kal Kissne Dekha” but it has been given the cold-shoulder by audiences despite the fact that it was released after a long dry spell at the box office.
Released Friday, the film has failed to draw audiences to the theaters and is on the verge of sinking, if not kept going by word-of-mouth, say industry insiders.
“The film is not really bringing in audiences. Despite it being a masala project, the viewers are not ready to shell out time for newcomers. I guess we’ll have to wait for a starry release like ‘New York’,” Sakshi Mehra, an exhibitor and president of the Motion Pictures Association of Delhi-Uttar Pradesh, told IANS.
“But the movie is doing considerably well in two and three-tier cities vis-a-vis metros. It’s only by word-of-mouth now that it can stretch itself,” added Mehra, who also owns the IP multiplex in Varanasi and several single-screen theatres across Uttar Pradesh.
Satish Garg, owner of G3S multiplex in Rohini, echoed the same and said: “Despite being a youth-oriented movie, ‘Kal Kissne Dekha’ does not offer much on the plate. It doesn’t have that magnetic charm like ‘Kaho Naa… Pyaar Hai’.”
Directed by Vivek Sharma, “Kal Kissne…” is the launch vehicle of actress Vaishali Desai and also stars Rishi Kapoor and Archana Puran Singh in pivotal roles.
Distributed by Big pictures, the film revolves around Nihal Singh (Jackky), a young boy from Chandigarh who wants to be a scientist and comes to Mumbai for further studies.
Nihal has supernatural powers to see the future, which is revealed when he tries to save his lady love Meesha (Vaishali) after he has a vision about her being in danger.
His supernatural powers are manipulated by his trustworthy mentor, played by Rishi Kapoor.
Made on a budget of Rs.27 crore (Rs.270 million), the film released in over 500 screens worldwide but managed only an average of around 30 percent occupancy across multiplexes over the first weekend.
The film has also suffered at the hand of Hollywood releases.
“The youth prefer slick content and in this week’s case it is the Hollywood movies ‘17 Again’ and ‘Bride Wars’ that are drawing them to the theaters rather than an unknown cast starrer Hindi movie,” said an insider from PVR cinemas.
- 'Kal Kissne Dekha' - of love and supernatural powers (IANS Preview) - Jun 08, 2009
- 500 screens release for Kal Kissne Dekha worldwide - Jun 11, 2009
- Vashu Bhagnani postpones Film Kal Kissne Dekha - May 29, 2009
- Movie Review: Kal Kissne Dekha (2009) - Jun 12, 2009
- KAL KISSNE DEKHA GOLDEN NIGHTS - May 23, 2009
- Bhagyashree urged me to play Rauf Lala: Rishi - Jan 30, 2012
- With 'future' films failing, will 'Kal Kissne Dekha' do the trick? - Apr 09, 2009
- It was special when Kareena held my hand: Jackky Bhagnani - May 28, 2009
- I like dealing with human emotions - May 11, 2009
- Shaan wants to stop alcohol promotion in movies (Movie snippets) - May 28, 2012
- KKD, ZLKH add on to long list of 2009 flops - Jun 18, 2009
- Get ready for a rush of new releases - Jun 06, 2009
- Production houses announce release dates of major films - Jun 05, 2009
- 'Khatta Meetha' goes sweet at single screens, sour at multiplexes - Jul 26, 2010
- After 'New York', 'Kambakkht...' boosts box office collections - Jul 06, 2009
Tags: archana puran singh, big pictures, chandigarh, cold shoulder, crore, desai, dry spell, further studies, industry insiders, launch vehicle, motion pictures association, multiplex, pivotal roles, rishi kapoor, sakshi, supernatural powers, uttar pradesh, varanasi, vivek sharma, whole hog