Thaindian News

By Meena Kar
July 11, (THAINDIAN NEWS) The Hooters Swimsuit Pageant 2010 took place at the Broward Center For The Performing Arts in Lauderdale, Florida on July 10. The event was broadcast across all the Hooters restaurants across the world and also live on Spike TV at 8pm. The competition saw 100 women compete for the title, the crown and $50,000 cash prize. The winner will represent the chain for a year and also pose for the official Hooters Calendar and Magazine.

The 100 contestants for the swimsuit pageant were chosen from over 17,000 Hooters girls working at the 455 Hooters restaurants across the planet. The girls became the center of media attention as the public voting began. The final selection was made on the basis of the public votes as well as the decision of the panel of judges that consisted of celebrities and renowned photographers.

Apart from the contest the Hooters girls participated in a number of charitable events in the week leading to the competition. On July 5 they packed meals for the hungry across the world as a part of the campaign ‘Stop Hunger Now’. The gorgeous girls also visited a children’s hospital on July 7. They have also done numerous photoshoots that includes the shoot for the official Hooters Magazine and Hooters Calendar.

The Hooters restaurant chain was started in 1983 in Clearwater, Florida. It gradually spread across 6 continents and became a well established brand. The Hooters chain is known for its excellent public relations. The Hooters Girls are a symbol of the restaurant chain that only employs attractive looking females as waitresses. It is the sex appeal of the waitresses that forms the USP of the company.