Hilary Swank to launch own fashion line
December 26th, 2010 - 3:02 am ICT by IANS
London, Dec 26 (IANS) Oscar-winning actress Hilary Swank is set to foray into the fashion world with her own line, which will be athletic in nature.She has teamed up with DMA Designers Management Agency to develop a concept for an athletic apparel range, reports femalefirst.co.uk.
DMA co-founder Marc Beckman says Swank originally wanted to launch a t-shirt line that “provided motivation and inspiration”. But due to her background as a gymnast, she wanted it to have a more sporty feel.
“Our platform is a contemporary, outdoor, ath-leisure brand,” he added.
The actress and agency will be in talks with designers to work with the star on the collection.
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Tags: actress, ath leisure, athletic apparel, beckman, co founder, designers, fashion line, fashion world, foray, gymnast, hilary swank, inspiration, london, management agency, motivation, t shirt