Helen Mirren sends bikini sales for over 50s soaringAugust 27th, 2010 - 2:54 pm ICT by ANI
London, Aug 27 (ANI): Actress Dame Helen Mirren has sparked the sales of bikinis for over 50s to go up after she was photographed looking very chic in a two-piece swimsuit.
Mirren, 65, had caused quite a stir in 2008 when pictures showed her looking remarkably toned and youthful while posing in a red bikini on holiday in Italy.
A survey has shown that 71 percent of customers aged 50 to 65 have replaced their one-piece with a bikini in the past few years.
The bikinis or grankinis have wider straps, gauge wires and built-in mesh to support and shape the bust in the same way that lingerie does, while the bikini bottoms have higher waistlines.
Sales of the ‘grankinis’ have risen 118 percent in two years at Debenhams ever since the two-piece swimsuit was made to suit more mature bodies.
“A full costume on an older lady instantly says “granny”, but a supportive, well-proportioned bikini is less ageing and accentuates rather than hides natural shape,” the Daily Mail quoted Sasha Nagalingham, the store’s swimwear buyer, as saying. (ANI)
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