Heidi Klum to launch her own perfume

January 24th, 2011 - 7:48 pm ICT by Aishwarya Bhatt  

Los Angeles, Jan 24 (THAINDIAN NEWS) Heidi Klum is set to release her own line of perfumes called the Shine which is expected to be released by Coty Beauty.

Heidi has confirmed the report. She indicated that she is very happy to be partnering Coty to come out with the product.

She said that, “I am thrilled to be partnering with Coty on my new fragrance. Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations, but it is all worth it.”

The fragrance will be for women only and it is expected to be launched in the United States and Canada this fall. The fragrance will also be launched at the South American states at the same time. Coty also believes that associating with Heidi is the best marketing strategy for them. The company’s spokesperson maintained that Heidi cannot only be viewed as a celebrity or a supermodel but as a businesswoman as well.

The company believes that the multifaceted nature of the star will ensure the success of the perfume.

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