HBO has launched the Hollywood Premiere League campaign in MumbaiMarch 20th, 2009 - 1:33 am ICT by Sampurn Wire
I would be very grateful to you if you kindly do publish the same in columns of your esteemed publication.
HBO unveils its biggest on-air event of the year-
“Hollywood Premiere League’
Starting April 1st, Hollywood Premiere League is a 90 day long extravaganza of blockbusters.
Mumbai, 2009: The second season of IPL is going to be twice as exciting with HBO, the popular English movie channel, announcing its biggest and most extravagant offering in Mumbai today. Christened Hollywood Premiere League (HPL), it is going to be a 90 day long celebration of the do-or-die spirit of sport with the biggest Hollywood blockbusters and premieres. Starting 1st April, HPL is all set to add much more excitement to the cricket fever that engulfs the entire nation during IPL with 90 biggest box office raters of the recent years. So, get ready to witness this battle of might between the biggest stars of Hollywood on HBO.
Hollywood Premiere League will showcase one big box office hit every night after the 9 pm movie all through April, May and June. The package will be a mix of the most anticipated premieres of the year and last year’s biggest blockbusters on TV. The entire action and the high voltage drama will keep the viewers glued to their small screen in the coming months!
In the HPL months one will get to see India TV premieres of the Oscar celebrated action-drama American Gangster, the multi-starrer blockbuster thriller Vantage Point and another laugh-riot in the Jackie Chan-Chris Tucker series, Rush Hour 3. Also aligned for their first ever showcase on Indian television are last year’s Academy award-winning dramas like No Country For Old Men and In Bruges and the star-studded hits like The Invasion, The Brave One, Things We Lost In The Fire, 30 Days Of Night and Cloverfield.
For all movie aficionados the entertainment ride continues as the biggest blockbusters make way on HPL in the coming months. These include the biggest grosser of last year, Spiderman 3, Shrek The Third and Transformers along with many big box-office hits, such as Matrix, Ocean’s Thirteen, No Reservations, The Bourne Ultimatum, Surf’s Up, Music And Lyrics and Bee Movie. This line-up certainly has Hollywood’s best to offer with a host of award-winning blockbusters like The Departed, Blood Diamond, Gladiator, Dreamgirls, The Pursuit Of Happyness and the critically acclaimed Angelina Jolie starrer, A Mighty Heart.
Expressing her views on the launch of Hollywood Premiere League, Ms Shruti Bajpai, Country Manager, HBO Asia said ” Continuing with its mantra of “Big, New Most’, HBO brings for its viewers a never before presentation of the best of Hollywood blockbusters. This 90 day long extravaganza is the biggest and the most innovative offering from HBO in 2009, devised to spur up the excitement multi-folds this cricket season. For the coming 3 months, there will be a lot to catch on HBO. We have also developed a clutter-breaking and catchy multi-media campaign to promote HPL amongst our viewers all through the event.”
So, get ready to be bowled over by your favorite Hollywood stars as they take on the field each night for the next 90 days after the 9pm movie. Experience the high voltage drama with the biggest names in Hollywood as they participate in the biggest game ever – Hollywood Premiere League
But, this is not all. There are also a whole lot of new and exciting shows lined up for HBO in the coming months. So, stay tuned for more
For more information on HBO log on to www.hbosouthasia.com.
Launched in September 2000, HBO is a 24-hour English language movie channel offering viewers in South Asia (India, Pakistan, Maldives and Bangladesh) a choice of more than 150 Hollywood movies every month. HBO brings the best of Hollywood by premiering the top blockbuster movies on television first in South Asia through exclusive licensing deals with four major Hollywood studios – Paramount, Sony Pictures Entertainment (Columbia/TriStar), NBC Universal and Warner Bros. -Sampurn Media
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