Groupe Royer to dole out New Balance brand
August 24th, 2010 - 4:20 pm ICT by Sampurn Wire
August 24, 2010 (Sampurn Wire): New Balance has declared that it will soon be on with a strategic partnership in Europe to strengthen the brand’s marketplace share and also to drive sustainable growth. Through this particular partnership, Groupe Royer, which happens to be a multi-brand distributor with headquarters in Fougeres, will presume the rights of distribution for footwear as well as for apparel products for places like France, Germany and Benelux.
New Balance and Groupe Royer are both family-held confidential companies that share core values of truthfulness and cooperation; along with a strong focus on client service. This has been said by Jonathan Ram, the Managing Director New Balance EMEA.
Anne Royer, Director of Communications for Groupe Royer also commented on this newly found alliance and she said that the arrangement is a pointer in the expansion and progress of the particular company. She also adds that the company is pleased to be connected with the New Balance brand that contains a rich history and has built up a trustworthy following over the years.
The New Balance brand is indeed well-positioned for development in Europe in the companie’s chief categories of running, wellness and lifestyle according to Ram. Groupe Royer’s management and know-how in allocation and logistics will harmonize the team’s core competencies in the sectors of product merchandising and brand marketing and helping the company achieve its goals.
–Sampurn Wire
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Tags: anne royer, apparel products, benelux, brand distributor, brand marketing, core competencies, core values, footwear, france germany, jonathan, logistics, managing director, new balance, pointer, product merchandising, rich history, sectors, strategic partnership, sustainable growth, truthfulness