By Ranjan Bhaduri
Los Angeles, Sep 9, (THAINDIAN NEWS) Fashion’s Night Out an effort by the Council of Fashion Designers of America and Vogue magazine was Manhattan centric last year but this year things are supposed to be different. The three cities will witness the star studded events and activities which will be attended by the showbiz bigwigs and noted socialites- West Hollywood, Los Angeles and Beverly Hills. In Beverly Hills as many as 67 retailers have come together to mark FNO. A huge sized Ferris wheel has been set up in North Rodeo Drive thereby giving the area a carnival like look. Anyone who has purchased anything from the participating stores can enjoy a free ride on the wheel. Actor Samuel L. Jackson is going to host his red carpet looks exhibition at Georgio Armani.

The skincare and costumes brands like Lacoste and Chanel will unveil their new lineup of products. There will be a number of night parties and events. For the bash of Roberto Cavalli DJ Rick Khan has been roped in. The organizers have also ensured that the party revelers get enough stuff to gorge on and gourmet food trucks with ice cream sandwiches and kimchi-topped French fries will be there at the venues. At the FNO at Los Angeles things will be no less glamorous and dramatic. The first 100 shoppers at the Beverly Center will be given a free T-shirt made forte event.

The icing on the cake will be the visit by the models and celebrities. A number of premium footwear and eye wear brands are unveiling special collections for this event.