‘Fashion’ - a dark tale about the style industry (IANS Film Preview)

October 27th, 2008 - 9:06 am ICT by IANS  

Priyanka ChopraNew Delhi, Oct 27 (IANS) He is known for making realistic cinema. After telling the story of high society people in “Page 3″ and of business honchos in “Corporate”, Madhur Bhandarkar now attempts to probe the dark side of the style industry in his “Fashion”, releasing Wednesday.Set against the glittering backdrop of the glamorous but ruthless world of haute couture, the film tells the story of a small town girl who dreams to make it big in the world of glitz and glamour.

However, Bhandarkar’s attempt to probe the dark side of the fashion industry has fashionistas worried that it might generate negative vibes about the industry.

“The fashion fraternity need not be afraid of my film. They have doubts over what I have shown in the film about their industry. But I’m sure they won’t be disappointed and their fears will be gone once they watch the movie,” Bhandarkar told IANS in an interview.

Former beauty queen Priyanka Chopra is playing the main lead in the movie, which also has models like Arjan Bajwa and Mugdha Godse.

“Fashion” revolves around the journey of rise and fall and phoenix-like rebirth of the country’s number one supermodel Meghna Mathur played by Priyanka Chopra.

Meghna knew that she was meant to be famous. Despite coming from a conservative background, she dared to dream of bright lights and the big city.

Meghna’s role model is Shonali Gujral (Kangana Ranaut), reigning model on the runway.

Finally she fulfils her dreams and rises to walk the ramps for leading designers across India. In a short span, she has the fashion world at her feet - the parties, the brand endorsements, the photographers, the models, the romance and, of course, the shows!

On her way up she meets Maanav (Arjan Bajwa), an aspiring model, and gets romantically involved with him. She also meets Janet (Mugdha Godse), an outspoken model with a heart of gold, and the two become best friends.

However, Meghna slowly starts to pay the price for fame and her journey to the top. After going through a bad phase, she attempts a comeback.

“Fashion” explores the world of style through the emotional personal journey of the key people that make up the industry, the dream-weavers of that elaborate world of glamour, the models, designers, photographers, businessmen and agencies.

The film tries to find out whether in the world of image-makers it is possible for you to conquer it and remain true to yourself.

Apart from the backstage struggle of models and designers, the film also shows the gay relationships that have become prominent in the fashion world.

Bhandarkar’s previous record is quite impressive and the film’s subject has already created curiosity. The only hitch is that it has got an ‘A Certificate’ from the censor board.

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