Fans download new ‘Radiohead’ album for just

November 14th, 2007 - 2:06 am ICT by admin  
People were invited to pay whatever amount they would like to shell out for downloading the band’s new songs.

As many as 4,000 music lovers participated in the poll by industry observers ‘Record Of The Day’.

It is estimated that more than one million copies of the album were downloaded around the world in the first 24 hours, though official figures are yet to be releases.

The group’s spokesman Murray Chalmers has said that the web release of Radiohead’s seventh album should not be seen as their desire to introduced new changes in the industry.

“They didn’t set out to change the music industry in any way. They felt this was the best way to get the music out to the fans as quickly as possible,” the Sun quoted him as saying.

Stuart Bell from the Outside Organisation, which represents the likes of Paul McCartney, David Bowie and The Who, has hailed Radiohead’s move as one of the most innovative in years.

“As a public relations exercise this initiative is brilliant and for a band like Radiohead, with an existing large fan base, it can’t fail. But for a new band it would be a little trickier to pull off,” he said.

HMV spokesman Gennaro Castaldo feels that the rockers had not exposed the physical album and record shops to any danger by releasing their album online.

“Let’s face it, Radiohead are one of the few acts that can pull this sort of thing off. Fans appreciate the versatility of downloads, but they also love to collect albums,” he said. (ANI)

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