Fanning’s ’sexually provocative’ perfume ad banned

November 10th, 2011 - 7:14 pm ICT by Aishwarya Bhatt  

Fanning perfume ad London, Nov 10 (THAINDIAN NEWS) An independent ad watchdog committee has banned the magazine ad of Marc Jacobs’ ‘Lolita’ perfume because it “sexualized” the young model in the campaign. 17-year-old Dakota Fanning is used as the face for the perfume in the campaign.

The Advertising Standards Authority (ASA) in the United Kingdom announced that the ad was inappropriate because it sexualizes Fanning who is considered a minor because she is not yet 18 years.

ASA ruled that, “We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16.”

ASA further said they considered the kind of dress that the actress was wearing in the ad and concluded that it was inappropriate. They finally ruled that the ad was ‘irresponsible’ and as such could not be allowed to be used in the country.

Marc Jacobs have defended their action. The US-based organization said they had no intention to sexually exploit Fanning in the ad campaign.

British Prime Minister David Cameron recently called on the countries authorities to curb child sexualisation.

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