Fanning’s ’sexually provocative’ perfume ad banned
November 10th, 2011 - 7:14 pm ICT by Aishwarya Bhatt
London, Nov 10 (THAINDIAN NEWS) An independent ad watchdog committee has banned the magazine ad of Marc Jacobs’ ‘Lolita’ perfume because it “sexualized” the young model in the campaign. 17-year-old Dakota Fanning is used as the face for the perfume in the campaign.
The Advertising Standards Authority (ASA) in the United Kingdom announced that the ad was inappropriate because it sexualizes Fanning who is considered a minor because she is not yet 18 years.
ASA ruled that, “We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16.”
ASA further said they considered the kind of dress that the actress was wearing in the ad and concluded that it was inappropriate. They finally ruled that the ad was ‘irresponsible’ and as such could not be allowed to be used in the country.
Marc Jacobs have defended their action. The US-based organization said they had no intention to sexually exploit Fanning in the ad campaign.
British Prime Minister David Cameron recently called on the countries authorities to curb child sexualisation.
- Marc Jacobs 'provocative' ad banned - Nov 10, 2011
- No bikini beautiful on billboards in Britain any more - Oct 11, 2011
- Yves Saint Laurent perfume 'drug simulation' advert banned - Feb 02, 2011
- Ice cream ad showing priests in 'seductive' pose banned - Oct 27, 2010
- TalkTalk UK's safest broadband ad banned - Jan 04, 2012
- ASDA reprimanded over price pledge - Feb 02, 2011
- Mel C criticises Rihanna for bold videos - Aug 11, 2011
- British shops to be stopped from selling provocative items - Dec 05, 2010
- Brit fashion brand falls foul of advertising rules with naked models - Apr 06, 2011
- 'People see bold pictures of women as objects' - May 16, 2012
- Rachel Weisz's L'oreal ad banned - Feb 02, 2012
- Ryanair slammed for 'fun in the sun' ads that led to chilly destinations - Apr 27, 2011
- Seductive "Kissing Priests" Ice Cream Ad 'We Believe in Salivation' Banned - Oct 28, 2010
- Marc Jacobs picks transgender model for campaign - Dec 21, 2010
- Gay priests' ice-cream advertisement banned - Oct 27, 2010
Tags: 17 years, 18 years, actress, ad campaign, advertising standards authority, asa, authorities, based organization, british prime minister, dakota fanning, david cameron, intention, legs, lolita, marc jacobs, minister david, perfume bottle, provocative perfume, watchdog committee, young model