Endemol India Announces Three New Marathi Shows

March 18th, 2009 - 7:48 pm ICT by Sampurn Wire  

Mumbai, March 17, 2009: After its successful run with Hindi non-fiction and fiction programming, Endemol India sets its eyes on the regional space with three brand new Marathi shows. Endemol, a world leader in entertainment programming, has forayed into extensive regional content space for television by establishing strong tie-ups with media house-Mi Marathi.

Deepak Dhar, Country Head, Endemol India, said, “Putting emphasis on Endemol’s pursuit to be the leader in all genres and across all verticals of programming, by entering the regional space we are communicating to the Indian audiences that we are breaking new grounds each time with new and fresher content. Not only that we are proving time and time again that we are a content provider for all budgets and scales. We have brought three new concepts to the regional market by giving them, Choti Kushi Motha Fun, Hasya Katta and Chinya, which will ensure our persistent perusal to be the best. ”

Endemol–India gives you three more freshly conceptualized shows to entertain you like never before. On one hand we have “Choti Khushi Motha Fun’, a unique “Reality Comedy’ show which involves kids entertaining the audience along with the anchor. Each episode of “Choti Khushi Motha Fun’ will see the kids poking fun on varied topics given to them. While on the other you have “Hasya Katta’ that’s surely going to keep you glued to your television sets as it brings about competition between two groups where comedy mixed with a tinge of political, cultural, and social issues will be brought to the fore with various enactments by the participants.

Endemol’s magic continues with “Chinya’ a half an hour daily, which revolves around a young, mischievous boy and his “emotional adventures “in the process of dealing with his family, friends and day to day issues. A must watch for every one.

Neena Raut, Regional Creative Head, Endemol India, “Endemol India is happy to associate with popular regional GEC, Mi Marathi to present 3 out-pf-the-box shows (2 non-fiction and 1 fiction). “Chinya’ – the daily show is different than the other soap operas as it deals with the relationship between a father and a son. Both the reality shows will set the pace racing, with extreme innovation and will add an extra zing to the audience’ television viewing experience. We look forward to a long alliance.”

“Mi Marathi is coming with a very unique, viewer friendly, and innovative kind of programming which is currently not seen in any Marathi GEC space. Our association with Endemol with its rich experience and a huge success on non – fiction space has helped us in enhancing our thought process. Our non fiction program “Choti Khushi Motha Fun” and “Hasya Katta” will definitely fill in the excitement space .We are equally excited about Endemol’s first fiction show i.e.. “Amcha Chinya”. We are sure that this will bring a unique experience for the Marathi GEC audiences. We look forward for more exciting shows with Endemol in near future.”

Endemol-India has managed to capture the attention of millions of audiences by successfully thrilling your creative senses with produced shows of varied genres. With its regional venture, Endemol – India has established the fact that we are not just producers of Big Formats shows but cross content creators for multiple platforms at diverse levels. So get ready to experience “Regional Television’ with a whole new perspective. -Sampurn Media

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