Elvis Presley The New Mr. Potato Head Toy To Be Released
June 10th, 2010 - 7:51 pm ICT by GDBy Meena Kar
Toy makers PPW Toys and Hasbro Inc. have joined hands with Elvis Presley Enterprises Inc. to release two new versions of Mr.Potato Head for the Elvis Presley fans. The figures will be a great collectible item for the adult fans of the greatest American entertainer.
The first version of the toy will show Elvis Presley in his famous white jumpsuit. The second one will have Elvis Presley wearing his 1968 comeback special black leather suit. The added accessories will be a hand held microphone and a guitar.
Both the toys will retail at $20. The company is targeting a wider audience with the two new toys. They believe that the new toys will appeal to the adult market equally, especially for being a limited edition product.
It is being released in August to commemorate the death anniversary of Elvis Presley. The launch is being made also considering the Elvis tribute Week in August.
The USP of the product will be Elvis Presley’s signature hairstyle and fashion sense and also the timing of the launch will ensure more curiosity for the Elvis avatar. This will be one of the 15000 Elvis-Licensed products to hit the market.
A spokesperson for the toy company said that the Mr.Potato Head product is considered a toy only for the pre-schoolers but this version will widen the horizons surely. The previous release of the same kind was a Mr.Potato Head avatar of KISS which has been called a great success by the company.
The Potato head toys were started back in 1952 that is two years before Elvis Presley recorded his first rock and roll album.
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Tags: added accessories, adult fans, adult market, american entertainer, death anniversary, elvis presley, elvis presley enterprises, elvis presley enterprises inc, elvis presley fans, elvis tribute, fashion sense, hairstyle, hasbro inc, leather suit, mr potato head, new toys, pre schoolers, previous release, toy company, toy makers