Elvis Mr. Potato Head to make his debut in stores soon
June 10th, 2010 - 9:33 pm ICT by Aishwarya Bhatt
The first batch of the Elvis Mr. Potato Head is all set to make their debut in the stores soon. The toys would be released in August and would be available for sale in the major retail stores. The toy figurine shows Elvis Presley dressed in a Las Vegas-era jumpsuit with a huge head. The toy has been priced at just $20.
Hasbro Incorporation and PPW Toys managed to get the license from the Elvis Presley estate to manufacture the toys, and they are pretty excited about it too. The PPW Toys representative Dean Gorby said that the toys would no doubt be commercially successful, because the market for them would boast of not just the little children, but the Elvis Presley fans as well. He also added that in 2009 they had launched the ‘KISS’ version of the toy, and it had done extremely well too.
The Elvis Presley estate is reaping a lot in financial terms, because they have licensed around 15,000 products related to Elvis so far. The Elvis Presley Mr. Potato Head would be released during the Elvis Week events, which would be held at the Presley’s Graceland mansion, which is located in Memphis.
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Tags: dean, debut, elvis presley, elvis presley fans, gorby, graceland, graceland mansion, hasbro, incorporation, kiss, las vegas, memphis, mr potato head, no doubt, ppw, presley estate, representative dean, retail stores, toy figurine, toys