Earth Day Witnesses ‘Avatar’ DVD And Blu Ray Release

April 22nd, 2010 - 7:20 pm ICT by GD  

By Ranjan Bhaduri
avatar_dvd_packApr 22, (THAINDIAN NEWS) While a lot of environment awareness groups and entities are busy holding workshops and seminars today, the Earth day, maverick filmmaker James Cameron has resorted to a different plan to send his message of environment preservation to the viewers. The DVD of the blockbuster film ‘Avatar’ is being released today. The DVD does not have too many goodies for the viewers though. The theme of the movie is closely linked with the need to preserve the environment for the betterment of the human and other animals. By releasing the DVD on the 40th anniversary of Earth Day, the director wants to reiterate his green message to the viewers.

The director has long been known for his support for environmental causes and that is evident from the way he has handled the story in Avatar. The director has announced a plan to plant 1,000,000 trees worldwide which coincides with the film’s DVD release. The film has become one of highest grossing films in the history of Hollywood. Apart from its commercial success it has also won applauds from the environmentalists for its green message. A sequel to the film is in the pipeline and the director will also use nature as a backdrop in it.

The director along with ‘Avatar’ actor Sigourney Weaver arranged an Eco Warrior Training competition where $12,000 scholarship was given to high school students for delivering speeches on what they learnt from Avatar. The sequel to the film will have to live up to the expectation set by the first film and hopefully the director will succeed in sending across his green message again.

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