Duffys Diet Coke ads condemned over road safety fearsFebruary 22nd, 2009 - 3:10 pm ICT by ANI
London, Feb 22 (ANI): Welsh singer Duffys multi-million pound Diet Coke ads have enraged campaigners.
According to them, the 24-year-old singer is setting a bad example for her young fans because she is riding illegally through dark streets without lights or reflectors and is not wearing a helmet.
Clearly, riding at night without lights is not something we could condone…its illegal, the Daily Star quoted Roger Geffen, of the national cyclists organisation CTC, as saying.
A representative for the Royal Society for the Prevention of Accidents said: Unfortunately, advertisers do forget sometimes to make sure they are showing safe and legal behaviour when someone is using the road in an advert.
Road safety charity Brake, which campaigns for all cyclists to wear helmets, said: We would like to see advertisers think about safety implications and what message they are sending out. Adverts which show people not belting up or cycling without lights may send the wrong messages out to viewers.
Wearing tiny shorts, tights and a close-fitting top, Duffy is seen jumping on to a racing bike just before a stage appearance.
Supping Diet Coke at the start and end of her trip and singing Ive Gotta Be Me, she cycles through streets, a car park and a supermarket.
A rep for Coca-Cola said: The advert is a fictional depiction of how Duffy might take some time out and is not intended to be a real-life scenario.
Diet Coke would urge all road users, including cyclists, to adhere to the Highway Code and to follow safety advice from government and other relevant agencies, the rep added. (ANI)
- UK Cycling Minister doesn't want to wear helmet while on road! - Apr 10, 2011
- Oz cyclists strip naked to highlight vulnerability of riders on roads - Mar 07, 2011
- Helmets don't contribute to road safety: Research - Nov 08, 2010
- Duffy's cycling ad for Coke draws complaints - Jun 17, 2009
- Kolkata police 'humming' Kolaveri to rein in errant bikers - Dec 27, 2011
- Duffy vows never to endorse another product - Mar 28, 2009
- Helmets to be made mandatory for women in Delhi - Apr 25, 2012
- Chandigarh set to host India Cyclothon Sunday - Sep 25, 2010
- High Court notice to Delhi government on contempt plea - Jul 13, 2012
- Helmets must for bikers, pillion riders: Transport minister (Goa Newsletter) - Sep 01, 2012
- Women two-wheeler riders may have to wear helmets - Jul 04, 2011
- No helmet, no petrol in Ranchi - Jan 31, 2012
- Two school students die in Ranchi road accident - Feb 10, 2012
- Orangutan rides bicycle to promote cycling safety - Aug 15, 2011
- Harpreet Singh wins Elite Race at Hero Delhi Cyclothon - Oct 09, 2011
Tags: campaigners, ctc, cyclists, daily star, dark streets, diet coke ads, duffys, geffen, life scenario, london feb, national cyclists organisation, reflectors, relevant agencies, road safety, road users, royal society for the prevention of accidents, safety advice, safety implications, stage appearance, welsh singer