Duffy to be the face of multi-million Diet Coke campaign

January 15th, 2009 - 5:47 pm ICT by ANI  

Washington, Jan 15 (ANI): Pop star Duffy will soon be appearing in a multi-million pound advertising campaign for slim-line beverage Diet coke.

The Mercy hitmaker has signed a lucrative deal with the drinks giant to promote the beverage across Europe.

Duffy emphasized that she suits the advert, as she is addicted to the drink.

“(I drink) so much of the stuff, they were either going to give me shares in the company or put me in the advert, Contactmusic quoted Duffy, as saying.

Coca-Cola marketing director Cathryn Sleight too agrees that they have made the right decision by roping in Duffy.

“The campaigns are well known for tapping into powerful social and cultural zeitgeist and Duffy is a great embodiment of today’’s modern female attitudes, Sleight said.

“She has a strong appeal with our core female audience and we”re confident that this campaign will become just as iconic as previous ”Diet Coke” advertising campaigns, Sleight added. (ANI)

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