Disney to plant 500,000 trees for new movieApril 21st, 2009 - 11:15 pm ICT by IANS
London, April 21 (IANS) Media and entertainment giant Disney’s bosses will plant 500,000 trees on Earth Day (Wednesday) after film fans flocked to buy tickets for the company’s new documentary “Earth”.
The executives agreed to plant a tree for every ticket bought during the film’s first week. The movie is the first film of Disney’s nature wing Disneynature and opens in America Wednesday, reports contactmusic.com.
“With half a million new trees committed so far, Disneynature’s first film is already making an impact on the world and ‘Earth’ hasn’t even opened yet,” said Disney boss Mark Zoradi.
“We’re so pleased that moviegoers have embraced this film and our tree-planting initiative to this degree and we expect the numbers to keep climbing.” he added.
The film is narrated by actor James Earl Jones and follows the stories of three animal families as they travel the world.