Diddy’s new ad pays homage to Sinatra

October 13th, 2008 - 1:21 pm ICT by IANS  

London, Oct 13 (IANS) Rapper P. Diddy shot his new CIROC vodka ad at singing legend Frank Sinatra home and says it was an “honour to use Sinatra’s work and home for this campaign”.Thesun.co.uk reports that the ad was filmed in Sinatra’s home in Hollywood and shows his guests at an intimate dinner party. Diddy is wearing a sharp suit and a bow tie for the meal. He has a glass of vodka in his hand in the ad.

He said: “Frank Sinatra is one of my heroes. It was truly an honour to have had the opportunity to use Sinatra’s work and home for this campaign. He defined sophisticated celebration as a lifestyle a generation ago.”

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