Diddy brings 50s Rat Pack back to life in Sinatras homeOctober 13th, 2008 - 5:04 pm ICT by ANI
London, October 13 (ANI): Rapper P. Diddy, aka Sean Combs, has brought back the Rat Pack magic, though with a modern day twist.
While shooting for the new ad campaign for Ciroc vodka, the designer is said to have recreated the 50s and 60s aura, but with a modern interpretation for the new generation.
The advertisement, which stars Diddy as sporting his individualistic style in a sharp suit and a bow tie, was shot exclusively at the renowned Frank Sinatras former home itself.
The rapper plays a host at a private dinner party while sipping a glass of his favourite vodka.
The 38-year-old performer admitted idolising Sinatra for his sophisticated celebration, and thought it an honour to try touching the legacy of the iconic band member.
Frank Sinatra is one of my heroes. It was truly an honor to have had the opportunity to use Sinatras work and home for this campaign, the Sun quoted him as saying.
“He defined sophisticated celebration as a lifestyle a generation ago,” he added.
Despite having a reputation for womanising and heavy drinking, Rat Pack were a group of entertainers that had a tremendous influence on American culture, music, and style.
The legendary group included Frank Sinatra, Dean Martin, Sammy Davis, Jr., Peter Lawford and Joey Bishop. (ANI)
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Tags: ad campaign, american culture, band member, bow tie, culture music, dean martin, entertainers, frank sinatra, home london, individualistic style, joey bishop, legendary group, new generation, p diddy, peter lawford, private dinner party, rat pack, sammy davis, sammy davis jr, vodka