David Beckham to launch new fragrance

July 23rd, 2011 - 6:33 am ICT by IANS  

David Beckham London, July 23 (IANS) Ace footballer David Beckham will launch a new men’s fragrance “David Beckham Homme” in September.

The soccer star, who has already released a range of scents with fashion designer wife Victoria, has been working on the perfume with cosmetics brand Coty Beauty.

“David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand - getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise,” contactmusic.com quoted Steve Mormoris, senior vice president of global marketing for Coty Beauty, as saying.

“It brings a lot to Coty Beauty as we don’t have many iconic male brands, so this brand is and remains strategic for us. We are ambitious, and we want a new hit,” Mormoris added.

The scent will have citrus, ginger, pine and fiery pepper, a heart of cashmere wood, leather and rosemary, and a dry down of mahogany wood, patchouli and skin musk.

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