Danone Declines Ever Approaching Aishwarya
September 10th, 2010 - 4:03 pm ICT by Sampurn Wire
September 10, 2010 (Sampurn Wire): There was report recently that beauty queen turned Bollywood actress Aishwarya Rai Bachchan has denied to endorse the products of French Dairy Company Danone. However, the company has now released an official statement saying that they had never approached her to endorse their products in India.
Danone rubbished this incorrect claim by the Aishwarya’s publicist that obviously rebukes the brand Danone. The official statement of the company read that the brand was never approached by the publicist and such a false statement has caused irreparable damage and reputational harm to Danone’s business goodwill.
The publicist of the actress made an announcement recently that she is not endorsing the brand after many tabloids reported that Danone has approached Ash.
The world’s no. 1 dairy company has also made it clear that they do not have any future plan to approach the actress for endorsing any of their products.
The statement read that Danone would like to inform all its consumers, patrons and shareholders that it never approached Mrs. Aishwarya Rai Bachchan for endorsing any of their products. The company’s stand reflects that it has been offended by the harsh remarks by the actress’ publicist in media regarding the endorsement deal.
Whatever be the actual deal, now it is cleared by both the parties in media so there will be no much confusion about it!
– Sampurn Wire
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Tags: actress, aishwarya rai, aishwarya rai bachchan, ash, beauty queen, business goodwill, confusion, consumers, dairy company, danone, endorsement deal, India, irreparable damage, patrons, publicist, shareholders, statement saying that, tabloids