After the tremendous success of the third season of Bigg Boss, Colors is now introducing two new shows- ‘Yeh Pyaar Na Hoga Kam’ and ‘Laagi Tujse Lagan’, to fill the prime time band once the Bigg Boss season 3 gets over. Both these fiction shows are love stories with absolutely distinct and unique story-lines.

While, ‘Yeh Pyaar Na Hoga Kam’ is a love story set to the background of India’s obsession with the caste system and class politics; “Laagi Tujse Lagan’ is the story of a housemaid Nakusha, who has to live her life behind a veil of ugliness in order to protect her virtue. Both stories although essentially love stories, provide glimpse of two drastically different worlds. While the former is set in Lucknow, the heartland of India where inter-caste relationships and marriages are still frowned upon; the latter is set in a fictional Mumbai slum Sagar Kutir and highlights the plight of the ‘have-nots’ who dot the city’s filthy pavements.

Dheeraj Kumar, Head of Creative Eye, producers of “Yeh Pyaar Na Hoga Kam’ said, “The story of this show resonates with anyone who has ever fallen in love with a person not from his or her caste. Our show is an attempt to bring to fore the story of many such star crossed lovers who have had to endure immense hatred and rejection from their families and the society at large.”

Paresh Rawal, Head of Playtime Creations, the makers of “Laagi Tujse Lagan’ said at the launch, “We are extremely delighted to have “Laagi Tujse Lagan’ debuting on COLORS as the channel today is known for its superior quality shows and fabulous audience connect. This is a show which connects the audience with reality and not like other daily soaps in which the protagonist wakes up in the morning with full-fledged make-up on, in tip-top condition. It is very realistic and very close to my real life.”

Both these show will debut on Colors on the 28th of December, during the prime time band of 9 to 10 pm and will be telecast on all week days, Monday to Friday

-Tejashree Bhopatkar / Sampurn Media