Clint Eastwood sizzles in SuperBowl’s Chrysler ad

February 7th, 2012 - 12:46 am ICT by Aishwarya Bhatt  

New York, Feb 6 (THAINDIAN NEWS) Some analysts believe the 2-minute Chrysler ad during the Super Bowl last Sunday was a reelection campaign for President Barack Obama. The ad which featured actor Clint Eastwood called on Americans to reflect on the struggle of the auto industry and how they are doing now.

At the height of the financial crisis, Chrysler LLC and General Motors both filed for bankruptcy. The decision sent the jobless rate in Detroit to 16.6 percent in July 2009. President Obama intervened with a bailout plan and that got both companies working again.

General Motors has regained its status as the world’s biggest automaker. The company is even expanding its plants in the United States. The jobless rate currently stands at 9.7 percent and experts believe that will go up soon.

In the ad, Eastwood said that, “It’s halftime in America too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback… The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.”

The ad which failed to make any direct mention of the Chrysler brand was ranked third on the Super Brand 2012 list.

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