Cinthol ad has more action than ‘Dhoom 2′: HrithikApril 8th, 2008 - 8:40 am ICT by admin
By Subhash K. Jha
Mumbai, April 8 (IANS) From free-running to bungee jumping to diving into the ocean, Hrithik Roshan is seen doing all that in the Cinthol ad. He says he accepted the offer because it was about movement and progress. “There was more action in the Cinthol ad than in ‘Dhoom 2′. It was so much fun. I did kayaking, free-running, bungee jumping, mountain climbing, mountain biking, diving into the ocean from the mountain and rugby - all crammed into one ad,” Hrithik, who shot for the ad despite a bad knee, told IANS in an interview.
Apart from commercials, Hrithik has just signed one film this year.
“So far this year I’ve said yes only to Anurag Basu’s ‘Kites’, which he is making for my dad (Rakesh Roshan). But, yes, in my mind I’ve green-signalled a lot more work.”
Q: How did you decide on doing the Cinthol ad?
A: Cinthol has always been about energy. Its philosophy - don’t stop regardless of the barriers - is very close to my heart. As long as there’s movement there’s progress. That’s what the ad was about. And I went with that flow. Cinthol is being re-launched with my ad. The ad film is bigger than “Dhoom 2″.
Q: In what way?
A: There was more action in the Cinthol ad than in “Dhoom 2″. It was so much fun. I did kayaking, free-running, bungee jumping, mountain climbing, mountain biking, diving into the ocean from the mountain and rugby - all crammed into one ad.
Q: All this with a bad knee?
A: Well they say adversity is the mother of invention. So I’ve found a way.
Q: Adversity could also be the mother of further adversities.
A: Ha. It gave me a chance to heal myself by my own formula. I’m doing all it takes.
Q: After being ultra-choosy for so long you’ve decided to work extensively?
A: So far this year I’ve said yes only to Anurag Basu’s “Kites”, which he’s making for my dad (Rakesh Roshan). But, yes, in my mind I’ve green-signalled a lot more work. Actually, I’ve always been game for more work. I’ve never been in a position to lay down pre-conditions. My basic criteria are that I should be excited about the films I agree to do. And then those films should be completed within the stipulated time so that I’d have the time and freedom to take up more assignments.
Q: What about the rumours of serious leg injuries during “Jodhaa Akbar”?
A: This is one of those false stories that have gained credence only because I’ve kept quiet. Let me state once and for all that the injuries did not happen during “Jodhaa Akbar”.
My right knee has been facing a battering from the time I started training for “Krrish”. It was an ongoing process since 2004. The knee was crying for a break that I did not give it. We sometimes forget how human we are. We start looking at ourselves as heroes immune to injury and pain. That’s stupid. I’ve learnt it the hard way. Hopefully, I’ll be fully cured soon, and I’ll be back in action knee-down. I’m a very, very physical person. When I see the outdoors, I just want to run.
Tags: adversity, anurag basu, climbing mountain, close to my heart, commercials, dad, dhoom 2, game, hrithik roshan, mother of invention, mountain biking, mumbai, philosophy, rakesh roshan, subhash k jha, work excerpts