Cinema now just a product: Shekhar Kapur
December 5th, 2011 - 3:32 pm ICT by IANSNew Delhi, Dec 5 (IANS) Acclaimed filmmaker Shekhar Kapur hasn’t directed a Hindi film since “Bandit Queen” in 1994, and he blames the increased focus on marketing cinema as a product for it.
“Why don’t I make another film? Because creativity is a deeply intimate act which nowadays arrogance of finance thinks they know everything about. More money is now going into marketing than ever. Films are treated as product not creative work,” Kapur posted on micro-blogging site Twitter.
“It’s all about money. How can you take a cinema seriously where the most important selling point is which heroine is doing an item number? Cinema now is merely a product,” he added.
Kapur is known for films like “Masoom” and “Mr. India” and then he moved to Hollywood and directed movies like “Elizabeth”, “The Four Feathers” and “Elizabeth: The Golden Age”.
For a long time, he has been working on a film called “Paani”, which will focus on the issue of water wars.
- Shekhar Kapur denies turning down Cruz's offer - Mar 06, 2011
- Shreyas shoots for item number with Chitrangada (Movie Snippets) - Nov 13, 2011
- Shekhar Kapur wants Damien Hirst for his next - Jan 15, 2012
- Normal for passion films like 'Paani' to take time: Shekhar Kapur - Jul 12, 2011
- Nusrat brought me closer to god: Shekhar Kapur - Nov 06, 2011
- Hazare's is the most secular movement: Shekhar Kapur - Aug 22, 2011
- Shekhar Kapur's New Venture: Paani - Jun 07, 2010
- Hrithik denies demanding changes in 'Paani' script - Oct 07, 2010
- Only Anil Kapoor can repeat 'Mr. India' : Shekhar Kapur - Jul 07, 2009
- Hrithik Rubbishes Reports Of Demanding Changes In Script Of 'Paani' - Oct 08, 2010
- Shekhar Kapur's 'Paani' to focus on water wars - Jul 10, 2011
- Hrithik Roshan To Star Opposite Kristen Stewart In Shekhar Kapur 's Next - Oct 28, 2010
- Is 'Shaitan' a revamped version of Kashyap's 'Paanch'? - May 31, 2011
- Shekhar Kapur on Cannes feature film jury - Apr 15, 2010
- Shekhar Kapur's Paani Likely To Be Shot In China - Sep 27, 2010
Tags: arrogance, bandit queen, blogging, creative work, creativity, elizabeth the golden age, films, four feathers, hasn, heroine, hindi film, hollywood, intimate act, long time, marketing cinema, masoom, mr india, New Delhi, shekhar kapur, water wars