Christina Hendricks sparks sales of clothes that give hourglass silhouette

February 25th, 2011 - 1:28 pm ICT by ANI  

London, Feb 25 (ANI): Actress Christina Hendricks has sparked an increase in the sales of clothes that give an hourglass silhouette with her curvy figure.

Hendricks, 35, has been topping best-dressed lists at awards ceremonies since last year’s Emmys, and her popularity marks a return to old school preferences when curvy was in and hourglass figures were ideal.

The demand for silhouette clothes at Debenhams increased by 225 percent last year.

“It looks like big busts, big hips and narrow waists are on their way back,” the Daily Mail quoted Debenhams spokeswoman Michelle Dowdall as saying.

“We’re returning to an age when all women looked like Jane Russell, Ava Gardner and Rita Hayworth.

“It’s bad news for stick thin models - but great news for ordinary women on the street with healthy, fuller figures,” she stated.

Debenhams expects sales of pencil skirts, fitted jackets and strapless dresses to increase, which is a major shift from today’s boyish, androgynous styles.

Deep v-neck sweaters, tight fitting blouses - and good underwear hiding bumps and lumps - will also become wardrobe staples.

“We’re watching this development very closely. If hourglass figures are going to return - and current evidence suggests that they are - then we need to begin planning for that major change now,” Dowdall added. (ANI)

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