Chitrangada Singh endorses Frito-Lay’s new snack

August 7th, 2009 - 5:21 pm ICT by IANS  

Kareena Kapoor New Delhi, Aug 7 (IANS) After Kareena Kapoor and Juhi Chawla, Frito-Lay India has roped in critically acclaimed Bollywood actress Chitrangada Singh as the brand ambassador of its new snack - Aliva.
“I am extremely excited to be a part of the new communication campaign for Aliva. This product has really great spicy flavours and the delightful part is that it’s baked with wheat and daal. It is a perfect product for people like me and makes for a great tea time snack,” said Chitrangada — who wowed the critics and audiences alike with her powerful performance in “Hazaaron Khwaishein Aisi” — in a press statement.

Frito-Lay India is food division of beverage major PepsiCo India and as part of the new campaign, Chitrangada will feature in a TV commercial that will go on air next week.

With this association, she has joined the likes of celebrities Saif Ali Khan, Juhi Chawla, Kareena Kapoor and M.S. Dhoni who are also part of the Frito Lay family.

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