Bruce Willis launches his own cologne - ‘Bruce Willis’

July 7th, 2010 - 10:42 pm ICT by Aishwarya Bhatt  

Bruce Willis Los Angeles, July 7 (THAINDIAN NEWS) Actor Bruce Willis is all set to launch his own line of cologne, which is being called ‘Bruce Willis’. And this cologne is just a small part of the entire product range of males toiletries named after the star. The product range includes hair shampoo, body wash, deodorant and even the aftershave lotion. The tag line, which promotes the cologne is “Smart guys live forever.”

According to reports, the cologne has a tinge of grapefruit and also smells of pepper and vetiver. The fragrance has been made in collaboration with LR Health and Beauty Systems. A spokesperson for the company said that “I personally feel that the new Bruce Willis fragrance is the manliest scent in the world.”

Bruce Willis also said in a statement that, “The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun. The products stand for individuality, uniqueness and sustainability. That’s what convinced me, and what unites me with LR.”

The Hollywood actor had recently said that he wanted to build his own business empire. He referred to that as his ‘little kingdom’. And surely this product line of toiletries is a step in that very direction.

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