February 19, 2010 (Sampurn Wire): Amar, the British RnB singer of Indian origin with a sultry voice and semi-classical style of singing is finally unleashing her long-awaited debut album aptly titled “Show It Off’. Amar has over 15 years of experience in the music scene and has worked with a wide array of International and crossover artists and producers including Timbaland (on `Shock Value I and II’), Talvin Singh (on `Anokha)’, Khaled, and Nitin Sawhney (on `Outside’).

Up from the Timbaland camp of powerhouse producers, “Show It Off’ has been co-produced by Charlie Hype and Jim Beanz who is one the hottest producer, songwriter and musician currently in the US (who has also worked with Britney Spears, Nelly Furtado, Craig David, Ashlee Simpson, Jamie Foxx and Jennifer Hudson), “Show It Off’ is Amar’s first full length pop album in Hindi.

In “Show It Off’, Amar has sung to an exclusively fresh sound with a backdrop of urban RnB beats. Looking at Amar’s extensive collaborations, Indian superstar music director trio Shankar, Loy and Ehsaan have worked with her in the track “Sajana’ featuring in a striking video. Other star collaborations include “Bombay Billionaire’ featuring India’s top playback singer Sonu Niigaam and the track “See me Girl’ has firebrand reggae star Apache Indian. “Masala’ is a foot tapping score that features Amar and Jim Beanz in an exciting video in true international style. The title track features new American boy band Rebel that puts a young vibrant feel to the album.

“Show It Off’ focuses on the confluence of Urban Pop and distinct Indian melodies sung by the exceptional Amar. With 17 brand new tracks “Show It Off’ is released exclusively on Universal Music India.

-Esha Razdan/ Sampurn Wire