Brandhouse Oviesse To Open OVS Fashion Stores In Chennai, Bangalore, Delhi

July 24th, 2010 - 1:38 pm ICT by Sampurn Wire  

July 24, 2010 (Sampurn Wire): Brandhouse Oviesse Limited is going to launch large format OVS fashion stores in three Indian cities – Delhi, Chennai, and Bangalore. It is a joint venture between Ovisse SpA of Italy and Brandhouse Retails Limited.

With the launch of these three stores, the Italian fast fashion brand OVS Industry will have a strong presence in India.

Chief Executive Officer of Brandhouse Oviesse Limited, Ashok Dalal, said that they will launch the OVS fashion store in Chennai in early next month probably at the Express Avenue Mall. He added, “By October–January 2011, we are planning to open more stores in Mumbai, Pune, and Gurgaon”.

Dalal said that the very concept of shopping will be redefined by the Oviesse by constantly renewing fashion clothing by concentrating on high quality and right pricing.

Brandhouse is a primary Indian fashion retailer. Now, it is the master franchisee of some renowned brands such as Belmonte, Stephens Brothers, Reid & Taylor, and Carmichael House.

According to Ashok Dalal, they are also planning to open 190 stores in tier two cities, mini metros and metros to reach the projected target of Rs 1,500 crore in the next five years.

–Sampurn Wire

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