Boobs 5x more profitable than sports for Sports IllustratedFebruary 11th, 2009 - 2:25 pm ICT by ANI
New York, Feb 11 (ANI): Breasts have helped make a huge profit for Sports Illustrated, as was found from the sale of the magazines swimsuit issue.
As per the Alley Insider, the swimsuit issue makes up 11 percent of Sports Illustrateds annual revenue, making the magazine five times more profitable than the sports issues.
This years issue has actor Leonardo DiCaprios girlfriend Bar Refaeli, 23, on its cover.
The cover has to reflect the athleticism and sexiness of the culture. This photo is modern, her hair and swimsuit look natural. You see her freckles. Her body is amazing and she looks intelligent, the New York Daily News quoted Terry McDonell, group editor at Sports Illustrated, as saying.
The models in the magazine were picked from over 90,000 photos by the Sports Illustrated team, and its not usually the raciest photo that gets picked.
There are marketplace considerations, McDonell explained.
I want to be at the front of the store, not the back, he added. (ANI)
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- Refaeli needs to keep mum to be on Sports Illustrated Swimsuit cover - Feb 10, 2009
- Bar Refaeli's sizzling skin-scribble strip for mag - Jun 03, 2009
- DiCaprio's girlfriend appears nude in online video campaign - Jul 03, 2009
- Bar Refaeli spotted partying with Brazilian Polo Player - Jul 25, 2009
- Bar Refaeli shoots swimwear ad in Hilton's pad - Jan 29, 2010
- Bar Refaeli 'not happy about Sports Illustrated cover snub' - Feb 11, 2010
- Sports Illustrated Swimsuit models revealed - Feb 14, 2011
- Brooklyn Decker's Mom Cried After Seeing 'Sports Illustrated' Cover - Feb 11, 2010
- Irina Shayk wears just a pair of tiny denim shorts for sexy ad campaign - Apr 03, 2011
- Leonardo DiCaprio & Blake Lively hang out toegther - May 18, 2011
- Bar Refaelis dad says DiCaprio should convert to Judaism to get married - Feb 16, 2009
- Mom cried after seeing my Sports Illustrated cover pic, says Brooklyn Decker - Feb 10, 2010
Tags: athleticism, bar refaeli, breasts, freckles, group editor, insider, leonardo dicaprios girlfriend, magazines, marketplace considerations, mcdonell, models, new york daily news, photo, photos, sexiness, sports illustrated, sports issues, swimsuit issue, york daily news