Thaindian News

Bollywood Entertainment Limited, the UK based company is spreading its wings in India for their blu-ray operations. They are now entering into a tie up with one of Indian cinema’s oldest post production houses Prasad Cine Labs to promote blu-rays in India.

About this tie up Bollywood Entertainment Limited, company head, Mr. Prem Jolly told us, “We visited Prasad Cine Labs and were extremely impressed with their state of the art technology being used for film processing as well as authoring. Prasad Labs has been into films since the last fifty years. Their clients include all the Bollywood A-listers right from Yash Raj Films to UTV to Shah Rukh Khan’s production house Red Chillies Entertainment. Their biggest labs are at Chennai and Mumbai while Kochi and Hyderabad house some of their other labs and Delhi has a sales office. Their main jobs are negative processing, printing and visual effects. Their visual effects department has successfully worked on films like Krrish and 1920. Their DI department where the colour correction of the entire film takes place for achieving desired results have got two scanners – Spirit and Auxberry where the negatives are loaded, the images are captured and finally transferred into the hard disk.”

“We saw their grading department where every reel is scrutinized along with the director of photography. The necessary last-minute changes are then made and the final print is confirmed. The final print is then brought to the Arri department where the final product is brought back to negatives. The entire procedure takes nothing less than 25 days and the prints are made within 8 hours. About 50 prints of each film are made in Prasad Labs in Mumbai and 70 in Chennai ” Mr. Jolly continues.

Mr. Jolly is confident that together they can bring about a complete change in how Indians watch movies at home.