Big Cinemas to launch multiplex in ChicagoMay 25th, 2009 - 1:54 pm ICT by IANS
New Delhi, May 25 (IANS) Big Cinemas, a subsidiary of the Reliance Anil Dhirubhai Ambani Group (R-ADAG), will launch its first multiplex in Chicago Friday.
Called Big Cinemas-Golf Glen, the multiplex will have five screens and one premium lounge and will be digitally connected to Adlabs India, enabling the films to be transported on fibre optic cable within four-six hours instead of using physical film prints, said a press release.
“The Chicago launch is in keeping with our vision to establish a strong foothold for Big Cinemas worldwide in markets which have an appetite for Indian cinema,” said Anil Arjun, CEO of Adlabs Films.
“Big Cinemas has a significant presence in the US with 170 screens and contributes 25 percent of the box office for Hindi Films and over 65 percent for Tamil and Telugu films released in the US. This multiplex at Niles, Chicago is part of the company’s strategy to actively promote and ensure better reach of Indian movies,” he added.
The multiplex will play a mix of Hollywood, Indian, Polish and Korean films and will have stadium seating to enable live telecasts of cricket matches and other events.
Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi and Punjabi films would also be screened at the multiplex.
It is also expected to boast of a fully equipped kitchen serving South Asian cuisine as well as a bar, which will be managed by one of Chicago’s award winning restaurants, India House.
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