Bieber to launch unisex fragrance

October 27th, 2010 - 3:04 am ICT by IANS  

Los Angeles, Oct 27 (IANS) Pop singer Justin Bieber is set to launch a unisex fragrance that will be embedded into wristbands and dog tags.

The scent, which is called after his tour “My World”, is embedded into the accessories through a patented resin technology and it would last up to one year, reports

For the “My World” collection, the 16-year-old star has teamed up with newly formed company Etoile Nation Beauty.

Bieber said he has been involved in developing the scent. “They actually brought me a bunch of stuff to smell today. One of them smelled too young, too fruity. One was really good.”

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