Beyonce’s fragrance turns on the ‘Heat’ in first month with $3m in sales
March 20th, 2010 - 4:41 pm ICT by ANI ( Leave a comment )
New York, March 20 (ANI): Beyonce’s first fragrance, Heat, has reportedly made sales worth 3 million dollars in the first month after its launch.
Moreover, 72,000 bottles were sold in just an hour when Beyonce visited Macy’s, where Heat is exclusively sold, reports People StyleWatch.
Apparently, the perfume is a warm floral blend of magnolia, neroli and blush peach, reports the New York Daily News.
In 2008 the average celebrity fragrance made 2.5 million dollars, according to figures from research firm NPD Group. (ANI)
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Tags: 3m, 5 million, beyonce, blush, celebrity, floral blend, fragrance, launch, macy, magnolia, million dollars, neroli, new york daily news, npd group, peach, perfume, york daily news
