Beyonce Knowles Perfume Faces Setback In UK

November 27th, 2010 - 8:33 pm ICT by GD  

By Ranjan Bhaduri
beyonce-knowlesNov 27, (THAINDIAN NEWS) Beyonce Knowles the singer who manages to stay in the headlines often for reasons not related to her career is back in the limelight again! Her new perfume Heat has faced the axe in UK and the ad of the perfume can not be showed in TV during daytime. This has happened after the Advertising Standards Authority in UK said that the ad for her perfume is too raunchy and not suitable for viewing for the kids. Hence, it cannot be aired before 7.30 pm. After the ad surfaced in TV in the UK the parents became worried for its provocative content. The ad shows the singer almost without clothes in a bathtub and her gestures are rather vulgar and suggestive. The British watchdog agency said “Several complainants had told us their children had seen the ad broadcast during the middle of the day around family programs”.

However, the manufacturers of the perfume Heat have tried to defend the disputed commercial saying that it gels quite well with her image. As a matter of fact, Beyonce Knowles has made her place in the richest celebs and she is just after Oprah Winfrey in such a power list published by a coveted magazine. She has garnered $89 million from ads, tie ups and fashion endorsements. The watchdog agency that objected to the showing of the ad in daytime said that ad itself is not harmful. However, the way she makes movements and the focus on the camera on her body are quite sleazy.

Beyonce Knowles has not said anything on this so far. She is now said to be pregnant with her first baby.

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