Bengali print media market to touch Rs.800 crore by 2015
December 15th, 2011 - 2:23 pm ICT by IANSKolkata, Dec 15 (IANS) The Bengali print media market will touch Rs.800 crore by 2015, a report published by FICCI and Deloitte has said.
“This year, the entire print industry in West Bengal is estimated to be worth Rs.900 crore. Bengali print undoubtedly dominates the print industry as it accounts for 60 percent of this market. Their value is estimated to be Rs.550 crore while the English print market in the state is estimated to be at Rs.350 crore. The Bengali print market is projected to touch the value of Rs.800 crore by 2015 growing at a compounded annual growth rate of 10 percent,” said the report.
The report published Wednesday also stated that the combined readership of the top two Bengali dailies - ‘Anandabazar Patrika’ and ‘Bartaman’ is more than five times the combined readership of the state’s top two English dailies - The Telegraph and the Times of India (Kolkata).
“But all is not lost for the English dailies; the size of English publications market is estimated to grow at a compound annual growth rate of 9 percent to reach a value of Rs.500 crore by 2015,” the report said.
It also stated that the advertisements contribute 73 percent of the revenue for Bengali newspapers while the figure is 86 percent for English newspapers. The ad revenue for English newspapers is expected to grow at a rate of 10 percent over the next five years while in Bengali newspapers, the growth rate is expected to be 12 percent
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