Beatles songs allowed to be used in TV adverts

January 4th, 2008 - 1:53 pm ICT by admin  

London, Jan 4 (ANI): British rock icons the Beatles entire back catalogue is finally open for business, after the band welcomed offers to use their hits in advertisements.

Twenty years ago the group sued Nike for 15 million dollars over the sportswear companys unauthorised use of the song Revolution in a campaign.

Now, the guardians of the Beatles songbook, Sony/ATV, have said the catalogue may be licensed for selected brand partnerships that enhance the original musics reputation.

Procter & Gamble Co. has gotten the green light to use “All You Need Is Love” in a Luvs’ Bear Hug diaper ad campaign in the United States.
Fashion company Lyric Culture has been permitted to use Revolution and Let it Be, reports The Sun.

Sony/ATVs Chief executive Martin Bandier said he had a moral obligation to talk about the move with Sir Paul, Ringo Starr, Lennons widow Yoko Ono and the family of the late George Harrison. (ANI)

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