Bad news for IPL fans

April 13th, 2009 - 10:08 pm ICT by Sampurn Wire  

Now here is a bad news for Indian Premiere League (IPL) enthusiasts. There won’t be any IPL season 2 matches screened in any multiplex across the country. There was news floating around for sometime now that the IPL matches would be shown in multiplexes as well apart from Sony’s Max channel. Mutliplex owners had hoped that in times of no new releases due to the multiplexes v/s producers’ war would bring in the crowds. But now the news has been confirmed that after all they may not be screened at all.

According to Inox vice-president (distribution and programming) Utpal Acharya, Sony this time has decided to have a separate body for theatrical rights and tenders were invited for the same. It is learnt there were three bidders for the theatrical telecast rights, including UTV, PVR and Group M. It is learnt that Sony, which owns broadcast rights, demanded a minimum guarantee (Rs 50 lakh to Rs 1 crore per screening) to which the multiplex owners objected. Anand Vishal, Vice-president, marketing of Fun Cinemas plans to talk to the broadcaster directly. -Sampurn Media

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