Armani signs up David Beckham for

November 14th, 2007 - 10:31 pm ICT by admin  

London, Nov 14 (ANI): Armani has signed a 20 million pounds deal with football star David Beckham for three years, to become the new global ambassador for their fashion house.
Beckham, 32, will front a new underwear campaign in a series of billboard and fashion magazine adverts from the start of next year and will be receiving an annual fee plus royalties.
The three-year deal is unprecedented for any sportsman and will cement his status as the world’s best-paid footballer, reports the Daily Mail.
This is Beckham’s first formal clothing contract and part of an overall strategy by his management company 19 Entertainment to maximise his earnings during the final few years of his playing career.
The campaign for the “Emporio SS08

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