Arjun Rampal signs Thomas Scott
September 8th, 2009 - 8:51 am ICT by Sampurn Wire
Having carved a niche for itself in the world of man’s fashion for last 7 years, Bang Overseas Ltd. has made a strategic foray into the man’s fashion and apparel market by launching an all-new line of formals and casual wear. Thomas Scott personifies attributes like: expert, effective, enduring, dynamic, stylish, mature and Indian. The face of the brand that lives up to these attributes is the cine celebrity Arjun Rampal, who clearly epitomizes Thomas Scott’s personality.
Speaking on the occasion, Mr. Brij Gopal Bang, Director of Bang Overseas Ltd. remarked, “Building on our heritage and commitment as a Group, we are now launching an all-new line of formal and casual wear. We preferred Arjun Rampal because of his mass appeal with the youngsters and the mid age people, as our brand was catering to this segment. After Rock On, and Om Shanti Om, Arjun Rampal has become very popular and he was the perfect choice for us.”
Arjun Rampal who was present to shoot the ad campaign said, “I am really happy to be associated with Thomas Scott, of Bang Overseas Ltd. Now I am coming as a brand ambassador and not a model to endorse a brand, which I believe is a good brand and we will have a good campaign.”
-Sampurn Media
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Tags: ad campaign, ambassador, apparel market, arjun rampal, attributes, brij, casual wear, foray, formals, gopal, mass appeal, mid age, niche, overseas ltd, perfect choice, personality, segment, shanti, thomas scott, youngsters