Apparel Brand Heart N Soul To Enter Footwear Business

August 6th, 2010 - 11:40 pm ICT by Sampurn Wire  

August 6, 2010 (Sampurn Wire): Heart N Soul, a leading apparel brand with trend-setting designs and contemporary colors, is expanding its reach by entering the footwear business. The company has teamed up with East Lion Corporation, the leading provider of fashionable shoes to foray into the footwear market.

Ana Mickle, Marketing Manager of Heart N Soul, said, “We hope to offer our customers a complete range of options to build their appearance from top to bottom”.

Since its venture into the junior contemporary market in 1996, the Los Angeles based apparel brand has become a familiar name in the industry.

East Lion Corporation is a privately owned company, which is in the shoe industry since last 28 years. Scott Miller, VP of Heart N Soul Shoes, said, “Heart N Soul and East Lion Corporation will make a great fit”.

The new footwear collection will have flats, sandals, heels, wedges, pumps, and boots. These will come in diverse styles to the apparel line of Heart N Soul. It will be affordable with moderate pricing and will focus more on newer trends.

The new footwear collection from Heart N Soul is likely to be available in stores from November. Before this, the new footwear collection will be displayed at Footprints, WSA and FN Platform in August.

–Sampurn Wire

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