Amitabh Bachchan no longer IIFA brand ambassador
January 17th, 2011 - 10:11 pm ICT by IANS
Mumbai, Jan 17 (IANS) Bollywood megastar Amitabh Bachchan, who has been the brand ambassador of the International Indian Film Academy (IIFA) Awards since their inception in 2000, will no longer perform the role - and the concept itself has been dropped.”Due to unexplainable reasons, after announcing the event, Mr. Bachchan couldn’t participate in the IIFA Weekend in Sri Lanka last year. Following this, IIFA aborted the concept of a Brand Ambassador,” Sabbas Joseph, director, Wizcraft entertainment that organizes the event, said in a statement.
“Keeping in mind the huge respect that Wizcraft and IIFA have for Mr. Bachchan and the deep relationship that we’ve always shared, we are not having anyone replace Mr. Bachchan.
“The Bachchan family has been an intrinsic part of IIFA every year, and in this regard we have already shared with them a proposal about their participation this year too. Mr Bachchan’s reason for non-participation is best known to him. IIFA and Mr.Bachchan are inseparable. We will continue to pursue his participation for this year too,” Joseph said.
However, there could be more to this than meets the eye as Amitabh confirmed the parting of ways on his Twitter account but put the onus on the IIFA.
“Not coming to Toronto IIFA…IIFA says my services are not required,” he Tweeted.
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- Amitabh Bachchan Says IIFA Does Not Want His Services Anymore - Jan 18, 2011
- We will miss Mr. Bachchan at IIFA: Anil Kapoor - Mar 04, 2011
- Bachchan evacuated from London hotel following suspected explosion - Jan 18, 2011
- Now IIFA wants to organise 'weekend' for southern industry - Dec 02, 2011
- SRK to perform on IIFA stage after seven years - Jun 16, 2011
- '3 Idiots' bags 14 nominations in IIFA - May 07, 2010
- Seoul is the front-runner for next IIFA: Sabbas Joseph - Jan 27, 2010
- Bollywood stars stand by decision to be in Colombo - Jun 04, 2010
- It's back to Singapore for IIFA this year - Apr 24, 2012
- IIFA 2009 goes to China - Apr 28, 2009
- Stage set for Bollywood's grandest show abroad (With Image) - Jun 22, 2011
- Salman to help rehabilitate child soldiers in Sri Lanka - May 12, 2010
- Salman's 'Chillar Party' to kick off IIFA film fest - Jun 06, 2011
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Tags: ambassador, amitabh bachchan, bollywood, film academy, iifa awards, inception, indian film, megastar, mr bachchan, mumbai, onus, participation, proposal, regard, relationship, sri lanka, toronto, wizcraft