Airtel Talkies brings movie content on mobiles pre-releaseApril 5th, 2010 - 5:19 pm ICT by IANS
New Delhi, April 5 (IANS) Movie buffs will soon be able to access movie content on their mobile phones much before the release of the film with Bharti Airtel Monday launching a new service - Airtel Talkies.
Airtel Talkies offers both upcoming new releases and all time classic movies in five languages - Hindi, Tamil, Telugu, Kannada and Malayalam.
“We have been in mobile communication for sometime. The effort is always to try and see what are the adjoining areas that we can get into — mobile entertainment is one such area where we got into and brought things — which are relevant to our customers from a customer need perspective,” Shashi Arora, CEO, Bharti Airtel Limited, (Mobile Services), Delhi NCR told IANS.
“Therefore we had music, which was available to customers on demand. So we thought that we should also get into other spaces something like we launched with Airtel Talkies where we can get previews and trailers of movies which are yet to come. In a larger sense it is a device, which is available to you round the clock.”
When asked whether people with only high end phones will be able to access this service, Arora informed: This is audio, anybody with an ordinary phone too can access it.”
A subscriber can avail this service at Rs.30 per month for four movies with 30 days validity or Rs.10 per week for one movie with seven days validity.
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